Representation Of “Corruption” Concept In Pakistani Media: Cognitive And Pragmatic Aspects

Abstract

This article presents the results of a study that examined the cognitive and pragmatic characteristics of the notion of “CORRUPTION” as represented in Pakistani media discourse.  The authors contend that media discourse analysis must incorporate extralinguistic elements, such as cognitive and pragmatic factors.  This study utilized cognitive linguistics methods to analyze the language used by media and journalists, while also addressing the pragmatics of the conceptualization process.  The authors have investigated corruption related to media texts and assessed their cognitive and pragmatic characteristics.  The media serves as a channel for transmitting information and content to the public.  The term “media” encompasses several communication channels; each has unique value and influence on people’s lives.  Media has become deeply ingrained in the consciousness and emotions of individuals in modern society.  The research analyses the linguistic strategies employed to depict the concept of “CORRUPTION” in Pakistani media discourse.  The authors examine the linguistic strategies employed to depict cognitive frameworks associated with the concept of “CORRUPTION”.  The research material consisted of media texts published on the websites of Pakistani mass media outlets, including Daily Dawn, The Express Tribune, The Nation, The Daily Times, and The News.  The study encompassed discourse analysis, semiotic analysis, and lexical definition methodologies.  The study's findings indicate that the Pakistani media have covered issues of corruption and bribery.  Furthermore, the Pakistani media utilizes linguistic methods to express cognitive frameworks of circumstances.