ROLE OF SOCIAL MEDIA IN EVOLUTION OF POLITICAL COMMUNICATION

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1Noman Ahmad

Abstract

This study explains how the process of political communication that is still conventionally transformed through social media. A descriptive qualitative research method is followed. The results of this study show that the use of social media by politicians in the practice of political communication has a significant impact on people's political behaviour. The Evolution of communication technology has penetrated the lives of humanity. One form of Evolution of communication technology is new media that then gave birth to social media. The presence of social media also affects the political field. We can interpret this phenomenon as, the power of social media in the victory in the pursuit of political power in an area or in a country. Politically, if social media is negatively run, then bad consequences might happen. The community, that uses social media, must be able to act decisively if someone uses social media in a way that is not good. Because not only a handful of people will lose, what can result from the wrong use of social media will have an impact on the wider community.


 

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How to Cite
1Noman Ahmad. (2021). ROLE OF SOCIAL MEDIA IN EVOLUTION OF POLITICAL COMMUNICATION. INTERNATIONAL JOURNAL OF HUMAN AND SOCIETY, 3(2), 7-18. Retrieved from https://ijhs.com.pk/index.php/IJHS/article/view/199