Performance Evaluation Using Balanced Scorecard Framework: Insights from A Public Sector Case Study

Abstract

Background:Organizations across the globe use various strategic performance assessment tools to gauge their strategic performance including widely used framework Balanced Scorecard (BSC).Punjab Agriculture & Meat Company (PAMCO)being a public sector organization engaged in the provision of meat processing services has been operatingsince 2012 in Punjab, Pakistan. PAMCO needs to regularly assess its strategic positioning to remain competitive in a continually evolving and highly competitive economic environment.Objective: This study is part of the doctoral dissertation on PAMCO's capacity assessment under environmental factors and government regulations. Methodology:Mixed method study approach has been used to analyzestrategic organizational performance of PAMCO across financial and non-financial parameters using the Balanced Scorecard framework. Result: The study's conclusions reveal that the organization has competitive edge for several noteworthy avenues, including a sizable, satisfied customers base, sustainable operations accomplished through prudent financial management, and support from an established pool of competent human resources. But PAMCO has a lot of challenges to get through, including economic instability, more intense international competition, rising costs, and changing customer preferences. Conclusion:In summary, PAMCO's leadership should prioritize resource optimization through continuous investment in innovations for achieving cost efficiency without compromising service quality, diversifying its service portfolio, and pursuing expansion into untapped markets to sustain its competitive advantage.