Filtering Identities: Psychological and Social Dynamics in Snapchat Pet Filter Use in Pakistan

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Dr. Rabia Noor
Huma Zafar

Abstract

This qualitative study explores the dynamics of Snapchat engagement among Pakistani university students, specifically focusing on pet filter usage. Guided by the Self-Discrepancy Theory, the research investigates psychological, social, gender, and cultural influences. University students (aged 18-25) were purposefully sampled, revealing Snapchat's integration into daily life for communication and creative expression. Pet filters emerged as tools for negotiating self-concept disparities. The study highlights the positive psychological impact of pet filters, linked to happiness, playfulness, and therapeutic value. Socially, these filters foster communal experiences, creating shared moments of enjoyment and creativity. Gender differences challenge stereotypes, emphasizing individualistic preferences. Cultural and religious influences play a role, raising concerns about filters conflicting with religious beliefs. Practical implications for designers and marketers stress cultural sensitivity in digital interactions. The study contributes to discussions on digital self-concept and offers insights for user-centric platform design. Recommendations include cross-cultural studies and exploring potential adverse effects of Snapchat use.

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How to Cite
Filtering Identities: Psychological and Social Dynamics in Snapchat Pet Filter Use in Pakistan. (2024). INTERNATIONAL JOURNAL OF HUMAN AND SOCIETY, 4(2), 575-587. https://ijhs.com.pk/index.php/IJHS/article/view/603
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How to Cite

Filtering Identities: Psychological and Social Dynamics in Snapchat Pet Filter Use in Pakistan. (2024). INTERNATIONAL JOURNAL OF HUMAN AND SOCIETY, 4(2), 575-587. https://ijhs.com.pk/index.php/IJHS/article/view/603