Unveiling Urban Stories: Exploring Cultural Heritage Conservation Strategies In City Centers

Abstract

The contemporary era of globalization and modernization is leading towards global homogeneity of cultures. This often leads to the dominance of one particular culture ,suppressing the others. Hence, in order to ensure survival and existence of those cultures, it is crucial to preserve their unique identity, traditions and customs. This study views cultural heritage as a conservative strategy of cultural traditions and values in urban regions that are more subjected towards globalization. The research methodology applied is Exploratory, using in-depth interviews and survey as a method for primary data collection from randomly selected respondents. The interviews were open ended unstructured questions regarding the significance of cultural heritage in an urban context. The locale of the study was Raja Bazaar, Rawalpindi. Rawalpindi, a hub of diversity, opportunities and tolerance , with a rich  historical  and cultural significance, faces globalization and of urban development , challenging for the preservation of its rich cultural heritage. The findings suggest that the local residents are being affected by the globalized era and feel hard in preservation of their cultural traditions and values.  By unraveling the urban stories embedded within Rawalpindi's city centers, this study highlights an in-depth significance of cultural heritage conservation in rapidly evolving urban environments.