Influence of Digital Technologies on Sustainable Supply Chain Performance of Project Base Manufacturing Organization of Pakistan: An Empirical Study Based on Mediating and Moderating Model.

Abstract

This study investigates the influence of digital technologies on sustainable supply chain performance in project-based manufacturing organizations in Pakistan. The study contributes to the mediating role of digital supply chain integration between digital technologies and sustainable supply chain performance. Furthermore, the study contributes to the moderating role of digital leadership between digital technologies and supply chain integration. The study survey data of 402 professionals was collected from project-based manufacturing organizations in Lahore, Pakistan. The study results indicated that digital technologies have positively influenced sustainable performance in the manufacturing organization of Lahore, Pakistan. The study result shows that digital technologies significantly positively influence sustainable performance in project-based manufacturing organizations in Pakistan. The study contributes a partial positive mediating role of digital supply chain integration between digital technologies and sustainable supply chain performance. Furthermore, the study contributes to the significant moderator role of digital leadership between digital technologies and digital supply chain integration. This study offers valuable information for professionals on improving sustainable performance through digital technologies, integration, and leadership. Specifically, this study shows that implementing digital technologies increases supply chain practices efficiency in terms of sustainability and operation for the long term.