The Role of Artificial Intelligence in Personalized Learning at the Private Sector Universities in Lahore

Abstract

This study investigates the current utilization of artificial intelligence (AI) for personalized learning in private sector universities in Lahore, Pakistan, and explores students' perceptions and concerns regarding AI-powered personalized learning initiatives. A quantitative research approach was employed, involving a sample of 410 students from four private sector universities. Data were collected through a survey questionnaire and analyzed using SPSS.  Descriptive and inferential statistics ANOVA, correlation analysis, and regression analysis were used to draw the results. The findings revealed a generally positive attitude towards AI in education, with students recognizing its potential to enhance individualized learning experiences. However, significant concerns were raised regarding data privacy, algorithmic bias, and equitable access to educational opportunities. Regression analysis identified predictors of ethical concerns, including demographic variables and the extent of AI utilization. The study highlights the need for comprehensive ethical guidelines, faculty training, continuous monitoring, and collaborative efforts to ensure the ethical and effective implementation of AI-driven personalized learning initiatives. These findings contribute to a better understanding of the opportunities and challenges of AI in education and provide recommendations for policymakers, educators, and stakeholders to promote ethical and equitable AI use in educational settings.