Main Article Content
This study explores the role of social media in perpetuating bullying in the context of Pakistan. The study aims to examine the prevalence and forms of cyber bullying, to determine the relationship between social media usage patterns and cyber bullying behaviours to highlight factors which contribute into the perpetuation of cyber bullying using social media and to explore the emotional and psychological impact of cyber bullying on victims, in the context of Pakistan. The study has employed a secondary qualitative methodology to provide effective prevention and intervention strategies to mitigate cyber bullying of social media platforms in Pakistan. The study findings have revealed that cyber bullying is the primary issue and mitigating strategies are necessary in Pakistan. The study results have provided crucial strategies to prevent and implement strategies to mitigate cyber bullying cases in Pakistan. The study implications are useful for the practitioners and policy makers to identify the issue and implement strategic solutions.